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Is ugly good?

Really interesting article over at SiteReference about how good and profitable ugly websites can be. Have a read of The Surprising Truth About Ugly Websites and see what you think... I found it particularly interesting as Mark Doust touched on a number of interesting issues - conveying trust; people dealing with people, not websites; and usefulness and usability. For me, attractive sites can be good too, just so long as they are meaningful, useful, let me do the things that I want to do, or get the information that I want, and if the visit involves buying something that the site conveys the sense that there are actually people at the other end that are really interesting in dealing with me, not just taking my money.